YOU

 

TIM MAIA

This song by Tim Maia will probably be a classic in fifty years time. I have some reasons to say that. First, because it is very romantic and people will always be connected to love story songs like this one. Second, his wonderful voice that tells a story of the end of the sadness, of someone who was waiting for his love. And also because of the melody which is a mix of pop, soul, and jazz (which shows his rich musical background). One way of checking it is when other generations of singers come out and record his songs.

WHAT ABOUT SIDNEY SHELDON?

What am I supposed to tell you about this American writer? Should I make just an ordinary biography? I guess not. Well, but I think that it´s important to register that he was born in Chicago, Illinois, on Feb 11, 1917 and died on Jan 30, 2007, at the age of 89, and that he was considered one of the most famous writers in the world. Also that he was one of the top bestselling and the most translated authors, who have sold over 300 million books, in the world.
Besides that, Sidney Sheldon was the only writer to have won an Oscar, a Tony, an Edgar, and an Emmy Nomination:

The Oscar – 1948 – For his Best Writing, Original Screenplay: The Bachelor and the Bobby-Soxer.
The Tony* - 1959 - For his musical Redhead.
The Edgar – 1969 – For The Naked Face.
The Emmy - 1967 - For his I Dream of Jeannie.
During his long life he enjoyed three careers - a Broadway playwright, a Hollywood TV and movie screenwriter, and a best-selling novelist. But, among all his works, it´s known that Sheldon liked to write his books mostly. And, curiously, most of his readers were women. Asked about that, he said: “I like to write about women, who are talented and capable, but most important, retain their femininity. Women have tremendous power - their femininity, because men can't do without it.”
Sheldon struggled with bipolar disorder for years, as detailed in his autobiography published in 2005, The Other Side of Me.

Portfolio

This advertising has called people’s attention, for its funny style. Actually, the campaign has been well succeeded and I believe that Nova Schin Group is very happy with the increasing sales of beer.

The commercial target group is adult consumers of alcoholic drinks, due to law restrictions and people must be advised to consume them with moderation. However, this advertising has reached children and teen’s attention as well, for its hilarious message of one answering someone else’s cell phone, using words with ÃO in the end. Words like sabadão, pokerzão, perfeição, carrão, amigão, mulherão, etc., rhymes with the new cervejão.

Cervejão was intelligently created to oppose all other brands of beer that people are used to call the cervejinhas. A new concept is in the air. Nova Schin has now to be good enough to keep up with what it promises.

WLC Shampoo Advertising

Welcome to Heaven!

A single photo is worth more than a 1000 words.
Welcome to heaven!
Leave  the sadness  of having a frizzy and dried hair behind.
Now you can get WLC NOFRIZZ!!!
It is the most revolutionary formula that makes your hair smoother and shinier, without leaving it greasy.
A new, a different, and a wonderful look in your hair are all you want to feel in paradise.
So, what are you waiting for?

Try WLC NOFRIZZ right now and see it for yourself.                             

P S: - WLC stands for welcome! This product is fictitious. It is just a school homework. Also the images were taken from Google. The purpose is just to stimulate followers to read and tell me if the advertising convinces someone to buy the shampoo or it´s a waste of money doing it, as it has been stated in the previous article.

Is Advertising a Waste of Money?

Basically, yes. If you don’t have anything new to sell or if your product is exactly the same as all others we can find on the shelves, so I could say you’re fooling the viewers.
However, if you look at your product in a different way and you can find different peculiarities of its own, a single detail is enough for a good publicity to make it become recognized, sold, well known and, who knows, famous!
In this case, it will all depend on the agency, the marketing and how they will manage the campaign to convince the gullible public that your product is the best one among all others. It is extremely important how they will say it. What matters for you is to establish the brand so that in a very short future you can launch other products in the market that can be benefited by it.
On the other hand, advertising it as a common product with no unique “difference" is just a matter of choices. You have to choose different ways to spend your money to inform the viewers that your product exists. It´s like everyone trying to say nothing in a very charming and seductive way.
Advertising is the angle of engagement which target audiences are ducks waiting to be shot. The strong survive the weak die.

Viewers are lab rats being coerced into buying stuff they don’t want. Is that fair? Is that moral?